Grin Oral Care was looking to develop a fun animated video that will be used for customer and investor acquisition. Their goal is to get customers excited about what Grin has to offer while displaying what sets them apart from competitors. Grin was in the process of setting up a distribution meeting with Walmart and we colloborated to develop a unique video
The Impact
The Grin Oral Care Animation campaign was a huge success! After the completion of the project, Grin showcased the product video at the forefront of their investor/distribution pitch meeting and was able to have their products listed in WalMart and 40 other retailers! Grin's CEO stated, "Walmart and many other investors were BLOWN AWAY by the high-quality animation and how the products jumped off the screen! "
StoryBoarding
A storyboard is a visual guide to the production of a video. Similar to a script, it helps you plan shots and understand how they fit together.
Animatic
Animatics are used to plan the timing and pacing of animation, using low-resolution images to convey the look and feel of the final piece. An animatic is the precursor to the final animation and is a key part of the planning process. The animatic process allowed a chance for all divisions of production to align which resulted in an overall polished final product!
